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Male Baby Boomers more likely to drive connected cars, according to Nielsen study

Filed under: Car Buying, Technology

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Nielsen Connected Car SurveyThere’s no denying that new cars are becoming increasingly packed with tech that connects drivers to the internet, even if it can be distracting. Whether it’s as simple as streaming audio or turning the interior into a wifi hotspot, these connected car systems appear here to stay. So who actually uses this stuff? The survey-meisters at Nielsen have issued the results of a new study that sheds light on the subject, and some of the results aren’t what you might expect.

The analysis is based on surveys from 5,985 people who consider themselves “extremely, very, or somewhat interested” in things like connected homes, automotive technology and wearable tech.

You might presume young whippersnappers to be the ones most likely to drive vehicles with this cutting-edge telematics technology, but as it turns out, it’s the opposite. Of those with who own a vehicle with connected features, 42 per cent of them are 55 or older. They’re also 58 per cent men, well educated and 37 per cent make over $ 100,000 a year. The most important parts of the tech to them (full data at right) are crash notifications, Internet-enabled navigation, safety alerts and vehicle diagnostics.

Of course, this might simply be a case of youthful drivers not being able to afford the latest and greatest technology. Of the people considering buying a new car in the next two years, 39 per cent of them want it to be a model with such built-in connectivity features. However, their reasons appear somewhat frivolous with 60 per cent of them just wanting to experience the systems, 58 per cent wanting to entertain passengers and 43 per cent believing the systems might boost productivity.

Nielsen’s study suggests that automakers need to make sure their tech is usable by the entire swath of the population, especially for the older drivers who are most likely to actually have the systems in their vehicles. Scroll down the read the study’s full results.

Continue reading Male Baby Boomers more likely to drive connected cars, according to Nielsen study

Male Baby Boomers more likely to drive connected cars, according to Nielsen study originally appeared on Autoblog Canada on Sun, 12 Oct 2014 18:00:00 EST. Please see our terms for use of feeds.

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Most common excuses for speeding according to police

Filed under: Government/Legal, Police/Emergency, Ownership and Repair, New Car Tips, Road Trips

With Toronto officially called out as the worst city in North America for speed traps, we gladly the brought you the best ways to avoid speeding tickets and even shared the best ways to talk your way out of a ticket. But when all else fails, what other excuses have you tried to use in order to get out of a ticket?

These are the most common excuses used to get out of a speeding ticket according to police. Good or bad, some of these one-liners could still be worth the old college try the next time you see those flashing lights in your rearview mirror.

Click here to find out what police officers say are the most common excuses they hear from speeding drivers.


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Continue reading Most common excuses for speeding according to police

Most common excuses for speeding according to police originally appeared on Autoblog Canada on Mon, 14 Apr 2014 09:00:00 EST. Please see our terms for use of feeds.

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