Cadillac launches BOOK, a $1,500-per-month car-sharing service

BOOK by CadillacWithin three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand’s longtime headquarters from Detroit to New York. Why did he do it? De Nysshen had been hired to reinvent General Motors’ struggling luxury brand, and to achieve that goal, he wanted to put Cadillac smack in the middle of the city that…
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