2019 Genesis G70 Driven! Is It the Start of Something Good?

2019-Genesis-G70-PLACEMENT

The Genesis G70 is hugely important for its maker, a sports sedan shouldering outsize expectations that it can stake a place for the nascent Korean luxury brand as a contender against the established players. But even Genesis itself admits that the world doesn’t need more luxury cars—“The world is fine without Genesis,” brand chief Manfred Fitzgerald told us—and therefore the company says it needs to be daring to make its products special and desirable. While the larger G80 and G90 already on sale are good, they don’t break any new ground, and their genealogies include Hyundai-badged antecedents; the G70 line starts under Genesis, and that fact, along with its broader target audience, codifies its significance. READ MORE ››


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