2018 Ford F-150: Diesel Power and Minor Trim Changes for Ford’s Cash Cow

2018-Ford-F-150-PLACEMENT

Remember the old days when a design was expected to carry a pickup-truck model for nearly a decade? Well, that’s ancient history. With truck sales continuing to outpace passenger vehicles—Ford sold more than 820,000 F-series trucks in 2016, more than double the sales of the Toyota Camry, the top-selling passenger car—manufacturers have a vested interest in keeping trucks fresh. That means shorter life cycles with numerous updates in between. Ford isn’t taking any chances with its aluminum-bodied cash cow. Just three short years after the latest F-150 made its debut at the 2014 Detroit auto show, the automaker has given its styling a once-over and updated the powertrains, including adding a diesel to the menu for the first time. READ MORE ››


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