Car dealer service study ranks best brands of 2014

Filed under: Car Buying, Ownership and Repair, New Car Tips

Cadillac and Buick have taken the trophies in J.D. Power’s latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten per cent more likely to buy their next car from the same brand.

Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year’s winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did “best practices” like “providing helpful advice.” Who knew?

Click here to find out the full details and findings in the press release below.


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Car dealer service study ranks best brands of 2014 originally appeared on Autoblog Canada on Sun, 20 Apr 2014 20:00:00 EST. Please see our terms for use of feeds.

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